I wonder what kind of device you’re reading this on? A laptop? A desktop?. Or – perhaps even more likely – you’ve got a smartphone in your hand and you’re scrolling your way through a site in one of your departmental meeting.

It has become a widely known fact that mobile internet usage has been on the rise in the past couple of years. In light of this let us delve deeper in to what is responsive design and understanding why having a responsive website is critical to your business marketing.

What is responsive design?

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

Below are some major reasons why your website needs to be responsive

Mobile usage is on the rise

Despite the rise in mobile internet usage most businesses do not yet have a mobile website. Having a mobile website means designing a completely separate website designed specifially for mobile devices. Most of these sites are not built for every screen size. In contrast responsive design involves designing one website that is coded to adapt to all screen sizes no matter what device the site is being displayed on.

User Experience

According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website, a user is 67% more likely to buy a product or use a service. Optimizing your site no matter what the user chooses to view it on makes their life easier. Happier customers means a happier busines

Here at HTL we are passionate about responsive web design, we could bang on about it for ages if you’ll let us. If you fancy a chat about it get in touch. We’d love to help you stay ahead of the game.